You filmed it. Edited it. Picked the right sound. Felt pretty good about it. Then… crickets. A few views. Maybe one like from your cousin.

It’s frustrating, but super common.

TikTok Doesn’t Just Show Your Stuff to Everyone

Most posts get tested on a small group first. If that group doesn’t like, comment, or rewatch the reach basically dies. That’s it.

It doesn’t mean your video was bad. Sometimes it just needed a little help to get moving.

Likes Are a Signal, Not Just a Pat on the Back

Every like tells TikTok, “Hey, this is working.” Enough of those, and your video starts getting pushed to more people. But getting that early traction? Not always easy.

That’s why some creators choose to buy TikTok likes. Not thousands. Just a few, to give a post some life before it disappears.

Make It Look Alive — And People Will Stick Around

If a video already has likes, others are more likely to stay, watch, and even hit like themselves. Weird, but true. Social proof kicks in.

And yeah, the content still matters. But sometimes, it just needs a little push to get seen in the first place.